Marketing and Society: A Look at Roles and Responsibilities by Kim Donahue (Indiana University)

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source: EmpowerStar Marketing     2017年2月19日
Kelly M200: Marketing and Society: A Look at Roles and REsponsibilities
The University of Indiana’s Kelley School of Business produced and published this introductory course titled Marketing and Society. While the course approaches marketing from a fairly traditional mindset, it provides a strong foundation for marketing study with a great deal of information.
The instructor is Kimberly Donahue, a Senior Lecturer in Marketing for the Kelley School at its Indianapolis campus. Before becoming a marketing educator, she worked as a national marketing executive in the dining and food production industries. Her official Kelley School profile can be found at http://bit.ly/2l9ibFc.
Note About Lecture 27: A video of the original Lecture 27 has not been located on the web. A later version of this content was found in a different Kelley School of Business video. The content was isolated and edited into a similar format to produce a relatively seamless presentation. One will notice that instructor Kimberly Donahue is transformed with blond hair in that installment.
USED FOR EDUCTIONAL PURPOSES. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for -fair use- for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

Lecture 1 - What is Marketing? 23:35
Lecture 2 - Evolution of the Marketing Concept 20:54
Lecture 3 - Strategic Planning 6:04
Lecture 4 - Strategic Planning Process 25:00
Lecture 5 - Environmental Analysis 21:40
Lecture 6 - Global Business Topics 28:56
Lecture 7 - Continuous Market Research 10:16
Lecture 8 - Consumer Market Research Methods 20:36
Lecture 9 - Consumer Decision Making Process 26:03
Lecture 10 - External Consumer Influences 12:05
Lecture 11 - Internal Consumer Influences 19:07
Lecture 12 - B2B Marketing 15:14
Lecture 13 - B2B Buying Process 16:16
Lecture 14 - Market Segmentation 12:52
Lecture 15 - Target Markets 15:08
Lecture 16 - Elements of Product 10:19
Lecture 17 - New Product Development 18:55
Lecture 18 - Product Life Cycle 14:19
Lecture 19 - Branding and Packaging 15:00
Lecture 20 - Marketing Intangible Products 18:55
Lecture 21 - Pricing Objectives 18:58
Lecture 22 - Pricing Strategies and Tactics 21:11
Lecture 23 - Marketing Communications 14:25
Lecture 24 - Promotional Strategy 14:52
Lecture 25 - Advertising 19:19
Lecture 26 - Public Relations and Direct Marketing 9:56
Lecture 27 - Sales Promotions 10:52
Lecture 28 - Personal Selling 18:49
Lecture 29 - Sales Management 18:14
Lecture 30 - Marketing Channels 14:28
Lecture 31 - Channel Design 15:09
Lecture 32 - Logistics 10:27
Lecture 33 - Retailing 15:12