How the Trump Election and Social Media Externalized America’s Dormant Hate | Oliver Luckett

source: Big Think    2016年12月8日
If hate is a virus, the U.S. has got it bad. Oliver Luckett presents a fascinating perspective on how the 2016 election divided America, how social media mimics biology, and how the U.S. can start to rebuild. Luckett's book is "The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life" (https://goo.gl/50TOqE).
Read more at BigThink.com: http://bigthink.com/videos/oliver-luc...

Transcript - If you look at any of the kind of countercultural theorists that came out of the '60s at the Berkeley, the Neil Postman's, the Theodore Roszak's, they kind of fundamentally, even into the talking heads, they kind of fundamentally they meant something to me when I was studying French literature at Vanderbilt, Renaissance literature, which really was the period of literature that emerged after the invention of the printing press. And at first it was pornography and comedy and then it went into more secular literature, you know, stories, drama, et cetera, but it was always kind of the first to colonize is pornography and comedy. And then I started getting really into these kind of counter cultural theorists that were looking at the time at mass communications like television and radio as these everything from big brother to numbing us to selling desire in America to creating this kind of religion of capitalism.
Twitchell wrote this amazing book called Adcult where he equated modern advertising capitalism to a religion and it had its iconography and it had its dogma and it had its if you do this then this will happen and if you use the American Express card then you too will have three percent body fat walking down the beach with this beautiful person on your arm. And so those were all these I think precursors to what we're experiencing now because I think we were really trained a set of values and capitalism that meant that money ruled all. We're talking about a troll president on Twitter now but at the end of the day a majority of people think that a person that has a billion dollars is smarter than everyone else. And so at a fundamental level if that's our religion then this guy won. He's a winner. He's got his billions of dollars and his airplanes and his Twitter account and he can speak directly to the masses. Read Full Transcript Here:https://goo.gl/QvvwCP.