Sangeeta Sahney: Consumer Behaviour (IIT Kharagpur)

# playlist of the 40 videos (click the up-left corner of the video)

source: nptelhrd    2013年6月11日
Management - Consumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in

01 Introduction to the Study of Consumer Behaviour 57:13
02 Introduction to the Study of Consumer Behaviour (Contd.) 59:10
03 Market Research and Consumer Behaviour 56:53
04 Market Research and Consumer Behaviour (Contd.) 57:16
05 Market Segmentation and Positioning 52:56
06 Market Segmentation and Positioning (Contd.) 59:58
07 The Consumer Decision Making Process 57:37
08 The Consumer Decision Making Process (Contd.) 57:50
09 Models of Consumers and Models of Consumer Behaviour 53:20
10 Models of Consumers and Models of Consumer Behaviour (Contd.) 56:18
11 Models of Consumers and Models of Consumer Behaviour (Contd. ) 49:50
12 Models of Consumers and Models of Consumer Behaviour ( Contd.) 59:04
13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement 52:27
14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) 53:05
15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) 51:05
16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) 56:00
17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) 54:15
18 Consumer Learning 1:01:22
19 Consumer Learning (Contd.) 54:09
20 Consumer Learning (Contd.) 58:21
21 Consumer Learning ( Contd. ) 52:31
22 Personality, Self Concept and Self Image 57:00
23 Personality, Self Concept and Self Image (Contd.) 57:08
24 Consumer Perception, Risk and Imagery 56:15
25 Consumer Perception, Risk and Imagery (Contd.) 58:13
26 Consumer Perception, Risk and Imagery (Contd. ) 57:23
27 Consumer Attitudes 50:54
28 Consumer Attitudes (Contd.) 54:17
29 Consumer Attitudes ( Contd.) 50:49
30 Consumer Communication 1:02:30
31 Consumer Communication (Contd.) 59:37
32 Consumer Groups and Reference Groups 58:58
33 Family and Family Life Cycle 54:12
34 Social Class and Mobility, Lifestyle Analysis 58:09
35 Culture, Sub-Culture and Cross-Culture 56:57
36 Culture, Sub-Culture and Cross-Culture (Contd.) 1:00:02
37 Interpersonal Communication and Influence 57:05
38 Opinion Leadership 55:56
39 Diffusion of Innovation 58:58
40 Diffusion of Innovation (Contd.) 58:27