Empathic Media: The Case of Gaming

source: Stanford     2016年6月13日
From the Interactive Media & Games Seminar Series; Andrew McStay, a Reader in Advertising and Digital Media, Bangor University examines how gaming is a leading example of empathic media because it was first within the media industry to market rich consumer-level biometric entertainment; but also because it offers a clear sense of the value exchange implicit in consumer-level empathic media (data for services).