Steve Sims: Human Motivation, Gamification and Secrets to Creating Successful Behavioral Programs

source: Stanford    2016年8月2日
From the Interactive Media & games Seminar Series; Steve Sims, mediaX Distinguished Visiting Scholar from Badgeville, looks at how when it comes to customer engagement, employee collaboration, productivity and happiness, many companies operate reactively instead of proactively. Management tires of losing top talent or revenue. They seem shocked when their users aren't engaged, progressing or learning, yet they do little to actively prevent it. Customers want to be engaged in the experience and employees want to know their career matters on a personal, company and societal level.

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