Jim Koch: "Quench Your Own Thirst" | Talks at Google

source: Talks at Google    2016年8月5日
Warning: This talk contains language that may be offensive to some viewers.
Boston Beer Company founder and chairman Jim Koch visited Google's office in Cambridge, MA to discuss his book, "Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two".
In 1984, Koch left his consulting job and started a small brewery in Boston, using a family recipe to create a beer that would start the craft beer revolution in the U.S. His book offers unique insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and frank stories offer counterintuitive lessons that you can apply to business and to life.
Host: Brian Cusack
The book is available on Google Play Books: https://goo.gl/bnm6VW