Julie Rice, Elizabeth Cutler: "SoulCycle" | Talks at Google

source: Talks at Google   2016年2月22日
SoulCycle founders Julie Rice and Elizabeth Cutler visited Google's Mountain View office to discuss their experience transforming a small business into a fitness giant.

Founded in 2005, SoulCycle today boasts a 'spiritual' workout experience with candlelit rooms, heavily-vetted instructors, and over 40 locations. But the soon-to-IPO spin studio started with humble beginnings as a second career for founders Rice and Cutler, who launched the business to create a social fitness experience. Cutler and Rice discuss 'earning an MBA on the job' and revolutionizing the boutique fitness industry.

Before beginning SoulCycle, Julie Rice managed talent in LA, a skillset to which she credits her success as the current Chief Talent and Creative Officer. Elizabeth Cutler, previously in the real estate industry, now acts as the Chief Development and Creative Officer.
Moderated by Sasha Arijanto