RSA Replay: From Persuasion to Usability - Design Meets the Internet

source: The RSA       2015年9月23日
Award-winning designer Ben Terrett talks about how design is changing the world (a bit) and how the internet is changing design (a lot).
Ben won an RSA Student Design Award in 1997 and now leads a multi-disciplinary design team in the Cabinet Office working across government on GOV.UK, which won Design of the Year and a D&AD Black Pencil.
Ben talks about his work driving design thinking in large organisations, the vital role design plays in transforming services and what design means in a digital world. Design can be a force for good and Ben discusses how the values of the open internet strengthen the principles of good design.
The RSA Student Design Awards challenges emerging designers to tackle pressing social, environmental and economic issues through design thinking. Our goal is to empower a generation of savvy, employable designers who understand the potential of design to benefit society, and we do this by running an annual Awards programme that challenges students and recent graduates to think differently about design, through tackling briefs focused on real-world problems.
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