Dorie Clark: "Stand Out" | Talks at Google

source: Talks at Google      2015年8月6日
Dorie Clark visited Google's office in Cambridge, MA to discuss her book "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It".
In the book, she explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there.
Featuring vivid examples and drawing on interviews with thought leaders, Clark aims to teach readers how to develop a big idea, leverage existing affiliations, and build a community of followers.
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. She is a corporate consultant and an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain.